Newcastle United have appointed Jonathan Kane as the club's new Director of Partnerships.
Jonathan joins from Liverpool Football Club, where he served as the Reds' vice-president of partnership sales.
He will work closely with the club's chief commercial officer, Peter Silverstone, to drive ambitious commercial growth plans, as well as overseeing relations with the club's growing family of commercial partners and directing an ongoing global search for future partnerships.
Jonathan said: "I am excited to be joining Newcastle United, particularly at a time of unprecedented growth for the club.
"I am looking forward to working with the talented group of people here at St. James' Park and building an exceptional partnership business together."
Peter Silverstone said: "I am delighted to welcome Jonathan to Newcastle United at this hugely exciting time for the club.
"He has an outstanding track record in the sports industry and will bring unique skills, knowledge and experience to our talented internal team.
"We are on a journey to build a sustainable, leading, Premier League and European club, and we are putting in place a skilled, diverse and dedicated group of people on and off the pitch to drive our development."