Principal partner Sela lit up the sky above Newcastle-upon-Tyne on Monday night with a spectacular football-themed drone show to celebrate the return of top-level European football to St. James' Park after a 20-year absence.
Newcastle United will play French champions Paris Saint-Germain on Wednesday night and major live events and entertainment company, Sela, wanted to give fans a surprise to remember as part of the electric build-up to the game.
The eight-minute-long drone show saw United's iconic magpie mascot soar across the skies before transitioning into the famous black and white team shirts adorned with the names of England defender Kieran Trippier, Brazil international Bruno Guimarães and Italian midfielder Sandro Tonali.
After recreating the club emblem in the night sky, the drones formed to make a statement about Newcastle's return to the biggest stage in club football, following their top four finish in the Premier League last term: "We're Back". The show concluded with Sela's 'Spectacular Everyday' tagline that is seen around St. James' Park on matchdays.
Sela, who became a principal partner of Newcastle United in June, is in the business of creating spectacular experiences. It has welcomed more than 40 million visitors to the range of sports, leisure, culture, retail and hospitality events and destinations within its portfolio - from staging WWE in the Jeddah Superdome to operating the Via Riyadh luxury multipurpose venue.
The amazing drone show is all part of Sela's promise to create special experiences for Newcastle United fans and the wider community through its partnership with the club.
Ibrahim Mohtaseb, Senior Vice President of Sela, said: "We wanted to create a little surprise for fans to celebrate the return of the biggest nights in European football to St. James' Park.
"The fans, the club and the players deserve these special moments and I hope we've added to what will be an unforgettable occasion for everyone who loves Newcastle United and this city.
"Creating spectacular experiences is at the heart of what Sela does every day as a company and we're looking forward to contributing to more memories over the course of this landmark season."