St. James' Park will host the inaugural 'Sela Cup, presented by VisitMalta' tournament across Saturday 5th and Sunday 6th August, featuring Newcastle United, Fiorentina, Nice and Villarreal, as well as Newcastle United Women taking on West Bromwich Albion Women.
Eddie Howe's Magpies face Fiorentina and Villarreal over consecutive days, with tickets on sale here. Neither game will be broadcast in the UK, with article 48 of the UEFA Statutes preventing Saturday's match from being shown on the same weekend that the EFL season kicks off in England. Newcastle United Women's game is affected by the same blackout rule.
Newcastle United v Fiorentina will be shown in Italy by DAZN Italia while the Villarreal match will be broadcast in Spain by Movistar+ and DAZN Spain. Both matches will also be shown in the MENA region by SSC and Shahid online.
In addition, OGC Nice have the rights for France, while matches will also be shown by TVM in Malta, beIN Sports in Australia and New Zealand, ESPN in the USA, S Sport in Turkey, VG in Norway, Aftonbladet in Sweden and Sport in Ukraine.
NUFC TV will bring supporters extended post-match highlights of the men's team matches against Fiorentina and Villarreal, as well as Newcastle United Women's showpiece match on Saturday.
The tournament has been made possible by Newcastle United's new front-of-shirt partners, Sela, and event sponsors VisitMalta, which promotes travel to the hugely popular Mediterranean island and supports its bustling tourism industry.
The tournament format will see teams awarded three points for a win, one point for a draw and an additional point per goal scored. On Sunday, following the final match, the overall winners will be presented with the Sela Cup, presented by VisitMalta.
Day tickets for Saturday or Sunday will be priced at £30 for adults and £15 for concessions.
Tickets are on general sale from book.nufc.co.uk with in-person sales also available from the Box Office. Online sales for will be available until 10am each day - after that, it will be cash turnstiles only.
Digital ticketing will be in operation for the first time across St. James' Park and supporters are advised to arrive early. Download links for mobile phone wallets have been emailed to ticket purchasers. Supporters who have already bought tickets are strongly recommended to download them before they arrive at the stadium and are urged to arrive in good time.
Full information on digital ticketing, including answers to frequently asked questions, is available here.