A leading sports bookmaker in Asia, 8Xbet will help the club to unlock new opportunities with its growing supporter base in the region.

The collaboration will also give 8Xbet a digital presence at St. James’ Park with matchday LED advertising around the pitch for Premier League and domestic cup games, giving global exposure to the bookmaker.

Ryan Li, Founder of 8Xbet, said: " We are proud to announce our partnership with Newcastle United Football Club, a club renowned for its heritage and global following. As the Club’s Official Betting Partner in Asia, we are excited to collaborate on driving our continued brand growth and strengthening our presence across the region.”

8Xbet’s services will only be accessible to those living within Asia and the countries in which they operate.