Club. Newcastle United and adidas unveil home kit for 2024/25 season

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07 Jun 24
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5 min

Newcastle United and adidas have marked the club's highly anticipated return to the three stripes, with the unveiling of the home kit for the upcoming 2024/25 season. The new design draws inspiration from the classic 2002/03 adidas home kit.

The home jersey honours this iconic era with three bold, black stripes and a full-colour crest, offering a modern twist on a timeless classic, complemented by the adidas three-stripes detailing on the shoulders up to the collar. In further celebration of the club's history, the classic club crest reappears as a back neck sign-off, reaffirming the city's enduring unity.

The iconic black and white hues, synonymous with Newcastle United, have been preserved and crafted to evoke both memories of the past, and excitement for its future. Binding the kit together are solid black shorts and socks with the white NUFC sign off, creating a traditional aesthetic staying anchored in the club's roots.

Last year, Newcastle United Football Club and adidas announced a multi-year partnership that will see the sportswear brand becoming the club's official kit partner from the 2024/25 season onwards. adidas previously supplied the Magpies' official kits and training wear between 1995 and 2010.

Commenting on the home shirt unveiling, Newcastle United's Chief Commercial Officer, Peter Silverstone, said: "This iconic home kit, and training range, symbolises the start of an exciting partnership with adidas, one of the world’s most renowned sportswear brands.

"The strength of the relationship that adidas enjoys with our passionate fanbase gives us great confidence that the exciting product ranges they have created for the 24/25 season, and beyond, will be extremely popular. We know our fans will wear the three stripes with pride.

"This partnership launch, aligned with the re-launch of the club's in-house retail business, is just the start of an exciting journey. Together, we hope to capture the imagination and passion of our supporters, who proudly wear our black and white stripes wherever they are in the world."

Nick Craggs, Global Football General Manager, adidas, said: "The partnership between adidas and Newcastle United is iconic, and we are excited to unveil the home kit for the upcoming season. Our previous collaboration marked so many unforgettable moments for the club, and we’re looking forward to creating these on and off the pitch once again. Bringing fans and players closer together this season.”

Crafted for performance, the lightweight authentic jerseys, will be worn by the men's and women's first team this season, to provide them with the ultimate comfort and confidence to play under pressure. These authentic shirts, which feature the latest adidas HEAT.RDY technology, and soft double-knit fabric, will also be available for supporters to purchase.

The retail version of the jersey features AEROREADY technology, which uses sweat-wicking or absorbent materials to keep the body feeling dry.

Both the retail and authentic shirts are made with 100% recycled materials, highlighting both Newcastle United and adidas' commitment to reducing waste and the footprint of products produced and made available to supporters.

The kit and training range is available to purchase now via the Newcastle United club store and online shop. More exciting adidas product ranges will be released throughout summer, and over the course of the 2024/25 Season.

Supporters who purchase the home shirt from the Official Newcastle United Club Store or e-commerce platform, before the end of August, will be contributing towards the award- winning Newcastle United Foundation. *Five-pounds from each sale will go the charity, helping to fund a number of projects that will support communities across the North East. To find out more information on the initiative and Newcastle United Foundation's work, click here.

* For adult shirts, the donation will be the net of VAT value of £5 of the purchase price, which is £4.17 per shirt, while a full £5 will be donated for junior shirts that are VAT exempt

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