Club. Newcastle United and New Era launch exclusive headwear range

29 May 24

Newcastle United and global sports and lifestyle brand New Era have introduced an exclusive range of headwear as the club launches its new retail website and temporary stadium store

An initial collection of classic New Era silhouettes in Newcastle United colours is one of the first product lines available on the new site - and is also available to pick up from a temporary retail store which opened its doors at Strawberry Place on Wednesday morning.

As part of this exciting collaboration, the new core collection puts a Newcastle United twist on New Era's iconic styles. Featuring a black base, club crest and a contrasting New Era flag logo on the left-hand side, the range includes the brand's curved 9FORTY, unstructured 9TWENTY, the snapback Trucker, Bucket hat, and cuff Beanie styles.

To celebrate the new range, a limited edition 59FIFTY cap will also be introduced. Paying homage to supporters, it will feature contrasting white stitching throughout calling out iconic Newcastle United phrasing.

Peter Silverstone, Chief Commercial Officer at Newcastle United, said: "We are excited to be collaborating with such an iconic, market-leading headwear brand as New Era, which has an incredible history and heritage in global sport.

"As we launch our own in-house retail business, our aim is to curate product ranges that our supporters will really love, and we are sure the New Era collection will be extremely popular.

"The launch of the club's new e-commerce platform and temporary store marks an exciting step in our retail journey, and we thank fans for their patience and ongoing support as we strive towards a truly exceptional range of kit and merchandise delivered through best-in-class service."

Paul Gils, Vice President EMEA at New Era, said: "We are thrilled to be working with Newcastle United for the 2024/25 season, a club that is instantly recognisable by its kit and its dedicated global fanbase.

"The new collection pays homage to the club with team colourways and seasonal offerings alongside a limited-edition style that nods to the club's hometown of Newcastle and St. James' Park stadium - an exciting tribute to the city."

To buy Newcastle United's New Era range, please visit or visit the temporary stadium store at St. James' Park.

The club's previous retail arrangements formally ceased on Monday 27th May and its existing stadium store will undergo a significant refit this summer. Further information will be announced in due course.

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