The Magpies are now Taittinger’s newest club partner, with the luxurious champagne house being synonymous with major sporting and cultural events, including the FIFA World Cup, for a number of decades. 

As the club’s Official Champagne Partner, Taittinger will now be served across the most exclusive areas of St. James’ Park, including premium hospitality suites, executive boxes and at select club events. 

The partnership will continue to elevate the hospitality experience with guests able to enjoy Taittinger’s signature Brut Réserve and Prestige Rosé alongside their English sparkling wine, Domaine Evremond Classic Cuvée, during matchdays and special occasions throughout the season. 

The announcement follows a £10 million investment in a major hospitality transformation at St. James' Park over the summer, designed to deliver world‑class service and an enhanced guest experience. 

Newcastle United's Chief Revenue Officer, Dave O'Connor, said: “The Taittinger family has a long and proud history of partnering with some of the world's most prestigious sporting events. We are delighted that they have chosen to continue their football journey with Newcastle United.  

“Their decision to partner with us is a reflection of the ambition we have as a club and our commitment to consistently raising the bar. We look forward to working together as we set new benchmarks for luxury matchday hospitality at St James' Park and create exceptional experiences for our fans".

Taittinger’s UK Director, Mills Easby, said: “The Taittinger Family are delighted to be partnering with Newcastle United, a club that is not only an icon of English Football but one that sits so solidly as the beating heart of the North East.  

"It is an immensely exciting time to be getting involved at St. James’ Park and we look forward to sharing some truly memorable moments with you all.”