Club. Wor Flags gesture to connect sensory room users with St. James' Park displays

17 May 24

A collection of flags will further enhance the matchday experience within the sensory room at St. James' Park following a donation from Wor Flags designed to enable young fans with autism to participate in their iconic pre-match displays.

Wor Flags played an assisting role as a young supporter's dreams came true last month after he penned an emotional letter explaining how the sensory room helped to overcome challenges posed by autism, ultimately allowing him to fulfil his goal of being part of the 'Geordie roar'.

Celebrating 13-year-old Tyler’s inspirational journey from the sensory room to the stands, the renowned fan group created a bespoke flag - now on display in the Gallowgate End - to act as an aspirational symbol for fans with autism who hope to follow in his footsteps.

Determined to enhance the matchday experience for all young fans starting their journey in the sensory room, the supporter group has also donated a collection of flags which will allow youngsters within the therapeutic space to unite with fans in the stands.

Bespoke small flags were presented in the sensory room ahead of the home match against Brighton and will remain in place for fans to use throughout the 2024/25 season, adding to the visually stimulating stadium environment.

Wor Flags commented: "It's an absolute pleasure for us to be able to contribute to the matchday experience for children and families using the sensory room.

"The sensory room has been an invaluable addition to the stadium, allowing more people to support their team in person and experience the theatre that is St. James' Park on a matchday.

"Let's hope they enjoy waving their flags and being part of our displays."

Since opening in 2018, the sensory room has enabled more than 300 fans to attend matchdays at St. James' Park; a feat that may not have been achieved without the dedicated space which provides an escape from the boisterous stadium atmosphere.

Providing a safe and relaxing environment, the sensory room and accompanying viewing area is supported by specialist staff who have access to ear defenders, sensory toys, communication cards and other tools which support fans in having the best possible matchday experience.

The sensory room was introduced as part of Newcastle United's commitment to equality, diversity and inclusion, encompassed by the club's United As One campaign.

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