KAYAK, the world's leading travel search engine, has become Newcastle United's official shirt sleeve sponsor for the 2021/22 Premier League season.
The club's first-team players will proudly wear KAYAK branding on the shirt sleeve of all home, away and third kits for the forthcoming season.
The strategic partnership marks the first ever football sponsorship for KAYAK, providing a unique opportunity to enhance its brand awareness and engagement amongst a worldwide audience, including football supporters everywhere.
Founded in 2004, KAYAK pioneered the travel industry and is the world’s leading travel search engine, enabling travellers to compare prices across multiple providers in one location - known as meta search.
KAYAK now processes billions of queries across its platforms each year, enabling travellers to choose the right options - across flights, hotels, hire cars, trains and holiday packages.
Commenting on the partnership, Per Christiansen, VP EMEA Marketing said: "As we continue to grow our brand partnerships in the UK and internationally, we are thrilled to kick off our first football partnership with Newcastle United.
"It's an honour to be associated with the team and we look forward to expanding our presence amongst the players and their global fanbase as they enjoy the freedom of travel and live sport once again."
Dale Aitchison, Newcastle United's Head of Commercial, added: "We are very excited to become KAYAK's first football partnership and to begin our journey together.
"KAYAK is a well-known and successful brand in the travel industry and our partnership will present a number of mutual benefits as we gear up for the season ahead.
"We would like to welcome KAYAK and its global team on board."
To find out more and to explore your next trip, visit KAYAK.co.uk.