News. Newcastle United & Sela agree multi-year front of shirt partnership

09 Jun 23

Newcastle United is delighted to announce a new multi-year front of shirt partnership with Sela, a pioneering destination and experiences organisation

After achieving a fourth-place finish in the 2022/23 Premier League season, Newcastle United will proudly showcase Sela at the front and centre of its iconic shirts as the club embarks upon a long-awaited return to the UEFA Champions League in the 2023/24 campaign.

The agreement between the two rapidly growing organisations will see them uniting at an exciting stage in their respective journeys, with Sela - the driving force behind a wide range of spectacular events, iconic destinations and attractions in the Middle East - becoming Newcastle United's front of shirt partner.

Sela brings brands and people together by creating, constructing and operating unique destinations and recreational experiences. Created in Saudi Arabia and with its origins in the sports events industry, Sela continues to provide comprehensive football opportunities from elite to grassroots level locally and internationally.

As well as bringing global sports and entertainment events to the Middle East, Sela has delivered iconic properties and attractions. Its portfolio includes the Riyadh Boulevard, Riyadh City and Boulevard World entertainment experience venues, and the luxury VIA Riyadh complex, as well as the state-of-the-art Jeddah Superdome and Jeddah Yacht Club and Marina, to name a few.

The agreement represents an integral part of Sela's continuing global expansion. The partnership with Newcastle United will reach, engage and connect with the Magpies' rapidly growing global fanbase and audience through a range of physical and digital activations.

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