Partners. Newcastle United welcomes JD as Official Sports Retail Partner

JD 4x3
04 Jun 24

Newcastle United can announce that leading sports fashion and outdoor retailer, JD, is the club's new Official Sports Retail Partner as part of a multi-year deal

JD will stock official adidas Newcastle United kits, training wear and other exciting ranges from the upcoming 2024/25 season onwards, both in selected UK and European stores, and online at

The club has recently launched its own in-house retail business and this partnership with JD will offer supporters increased choice and access to kit products and ranges in multiple cities and territories.

Newcastle United's Chief Commercial Officer, Peter Silverstone, commented: "We know that being able to wear kit, and other club-branded products, is so important to our supporters. It adds to that strong sense of connection that we want every fan to feel with the club.

"We are delighted to team up with JD to give supporters incredible access to Newcastle United's much awaited adidas replica kits and ranges.

"This is a hugely exciting time for the club as we reunite with adidas. We are assembling a world-class retail line-up by partnering with JD to complement our own in-house retail business and the offering in adidas' own stores.

"Our fans in the UK and across Europe will undoubtedly benefit from JD's extensive, and premium, high-street and online presence, where they will be able to buy the club's exciting adidas ranges alongside JD's broader premium sports apparel and footwear offering."

Founded in Northern England in 1981, JD now has more than 1,200 stores across 24 countries worldwide, as well as dedicated websites for countries in Europe, Australasia, North America and the Asia Pacific region.

JD Global Managing Director, Michael Armstrong, added: "JD's latest football partnership with Newcastle United is a fantastic addition to our growing global football partnership portfolio.

"As the club continues to grow on and off the pitch, we are delighted to be a part of the journey and provide our customers with unrivalled choice and access to kit. This partnership will offer a boost to our stores, and online platforms, both locally and across Europe."

As part of the new partnership, JD will have a digital presence at St. James' Park and the retailer will collaborate with the club to provide exclusive offers and opportunities.

To find out more about JD or to shop now, please visit

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