Partners. Thousands of Newcastle United fans attend spectacular 3D light show on iconic Quayside

An image of Alan Shearer is projected onto the Baltic Flour Mill
08 Jun 24
Read time
10 min

Newcastle United fans turned out in their thousands to watch a spectacular 3D light show which honoured the club's iconic moments, past and present.

Beamed onto the renowned Baltic Flour Mill, the light show was the latest event from principal sponsor Sela who are celebrating a year in partnership with Newcastle United.  

The exciting light show re-lived a number of fan favourite moments including Alan Shearer's remarkable volley against Everton in 2002, David Ginola's European moments of magic as well as the iconic hat-trick from Tino Asprilla against Barcelona in 1997.  

Honouring legends, the club's top scorers Alan Shearer and Jackie Milburn were beamed across the River Tyne, walking on water, which led to cheers from the banks of the Quayside, reminiscent of their goals at St. James' Park. Equally loud cheers were echoed across the River Tyne when the late, great Sir Bobby Robson was celebrated in the motion picture, with one of his memorable interviews played throughout the speakers along the Quayside.  

The light show began with the iconic Blaydon Races tune, before going on to honour the current men's and women's teams, whilst the closing shots were met with cheers as it showed the club's newly unveiled adidas home shirt for the 2024/25 season along with the message: 'And this is only the beginning.'

Commenting on the 3D light show, Peter Silverstone, Chief Commercial Officer at Newcastle United, said: "Over the past 12 months we have been blown away by Sela's capabilities in delivering spectacular experiences for Newcastle fans. The club, our fans and the city of Newcastle, will never take these experiences for granted. 

"From delivering the unforgettable Champions League drone show to making the St. James' Park matchday experience more inclusive for members of the Deaf community through launching haptic shirts - Sela has demonstrated that it is a more than simply a 'sponsor' on the front of our shirts. 

"Within the first year of our partnership, Sela has become entrenched in the local community and continues to create spectacular, purposeful memories that will last the tests of time. Sela has put our supporters at the heart of all their activities and we are so proud to have them as part of our Newcastle United family. Last night we were all one together."

Ibrahim Mohtaseb, Senior Vice President of Sela, said: "We wanted to round off our first year of sponsorship of Newcastle United with an unforgettable night for the city, using Sela's capabilities as a creator of live events and experiences. We've worked hard to understand fan culture and the local community, and it was incredible to see so many thousands of people come down to the banks of the Tyne. 

"We hope they enjoyed this special show that celebrated the city, the fans and their club. We wanted to use iconic city landmarks to really bring that to life. Newcastle is a one-club city with such a rich history and an exciting future ahead; last night we were all one together.  

"We very much look forward to what the future holds for the club and our partnership. One thing we can be sure of is that as Sela we want to deliver more spectacular experiences for fans to enjoy."

Sela, the leading live events and experiences company in the Middle East, is known for delivering spectacular experiences at iconic destinations which are enjoyed by millions every year. This show is demonstration of their commitment to using innovation to provide unforgettable moments to Newcastle United fans. 

Within the first year of their sponsorship Sela have also launched groundbreaking haptic shirts which enabled fans who are deaf or have hearing loss to feel the atmosphere of the crowd for the first time. On the eve of the club's return to Champions League football, Sela also orchestrated a UK-first football-themed drone show above St. James' Park. 

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